MediaPlan

http://www.mediaplan.com/

Provides advanced tools for media and marketing analysis.

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Infinata Inc.

http://www.infinata.com/

eCRM solutions including customer analytics and campaign management tools. Software is designed to help companies boost customer retention, loyalty and maximize sales and marketing ROI.

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Quadstone, Ltd.

http://www.quadstone.com/

Quadstone is a marketer`s solution to customer behavior modeling, analytical CRM, and data mining.

Keywords: crm, lnp, number portability, wnp, wireless number portability, agile customer analytics, analytical crm, attrition, churn, cross-sell, customer analysis, customer analytics, customer behavior modeling, customer experience managment, customer satisfaction, customer service analysis, data mining, data visualization, decision trees, differential marketing, mailing impact analysis, multi-channel marketing, new product launch, predictive marketing, predictive marketing software, predictive modeling, propensity modeling, regulatory change, retention, retention optimization, up-sell, web log analysis, quadstone

PlanMagic

http://planmagic.com/hom00004.htm

A software tool that supports and guides the user with the marketing analysis and the writing of a plan.

Keywords: marketing, marketing analysis, marketing plan, marketing software, marketing strategies, plan, planning, marketing plan

Predictive Dynamix

http://www.predictivedynamix.com/

Data mining and predictive modeling software across various industries including marketing, geographical information systems (GIS), customer relationship management (CRM), finance, and engineering applications.

Keywords: computational intelligence, data analysis, data mining software, forecast, forecasting software, fuzzy logic, fuzzy system, genetic algorithm, model based optimization, model-based, modeling, neural net, neural network, neural networks, numerical, numerical model, predict, prediction, predictive dynamics, predictive dynamix, predictive model, predictive modeling, data mining

Lilien and Rangaswamy: Marketing Engineering

http://www.mktgeng.com/

Software tools and books for decision making by Gary L. Lilien and Arvind Rangaswamy. Includes geodemographic, cluster and conjoint analysis, and resource allocation.

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RMH Associates, Inc.

http://www.rmhassociates.com/

Customer profitability analysis for the banking industry.

Keywords: bank profitability, branch sales tracking, financial product pricing, profitability consulting, relationship profitability, profitability software

Statrak

http://www.statrak.com/

A marketing stats solution to help keep track of your target market and your marketing data.

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Aprimo Marketing

http://www.aprimo.com/

Software that tracks, manages, and integrates marketing campaigns and activities.

Keywords: brand management, campaign management, dialogue management, digital asset management, digital assets, direct marketing, e-mail, e-mail marketing, emm, emm software, email marketing, event management, financial management, internet marketing, lead management, marcom management, marketing automation, marketing automation software, marketing management, marketing planning, marketing roi, marketing software, marketing technology, product marketing, relationship marketing, strategic planning, 1:1 marketing, dialogue marketing

Sawtooth Software

http://www.sawtoothsoftware.com/

Conjoint analysis and quantitative market research software.

Keywords: aca, aca/web, apm, capi, cati, cbc, cbc/hb, cbc/web, cca, cva, ci2, ci3, dbm, hb-reg, hb-sum, ice, smrt, ssi web, sawtooth, sawtooth software, bayes, bayesian, class, cluster, conjoint, conjoint analysis, conjoint analysis software, conjointsimulations, discrete choice, elasticity, hierarchical bayes, internet, interview, interviewing, latent, mapping, marketing, perceptual, pricing, questionnaire, research, segmentation, survey, tradeoff, web interviewing, what-if, dcm, choice-based conjoint, conjoint analysis, discriminant

DIRECTORY » Market Analysis (18 sites)